Beijing street fashion, Mr. Qu


Mr. Qu is a taxi driver. We meet him in the Jiugong area. He wears a T-shirt with the text ‘It takes two to stupid’ and in small letters: ‘Frank’s voice dropped a bit. “When the weather was bad he would drive me to school. He had this old truck that he used in his fishing business.’



Mr. Qu bought the T-shirt for 39 RMB at a street stall nearby.

Pants: 110 RMB, bought from a wholesale mall.

Shoes: more than 50 RMB, bought in his hometown in the northeast of China.

Beijing street fashion, A young businessman


The young man presents himself as a businessman. Before we can talk a bit more about his background, his father – until then on the phone – calls him and insists that they have more urgent things to do than talking to us.



The young man usually buys his own clothes.

Sunglasses: 2,000 RMB

Trousers: 600 RMB from ZARA

Shirt: 800 RMB from Pierre Cardin

Bag: 500 RMB

Shoes: 600 RMB

Watch: Casio

Beijing street fashion, Yin Yue and Mao Shiyi


Yin Yue and Mao Shiyi are from Beijing and work in the media industry.

Yin Yue’s clothes:

Coat: Around 20,000 RMB

Legging: 100 RMB, from the clothes market near Beijing Zoo

Bag: Around 6,500 RMB, brand: MCM

Boots: Around 1,000 RMB


Mao Shiyi’s clothes:

Coat: Around 20,000 RMB

Jeans: 300 RMB

Shoes: Around 1,500 RMB

Hoodie: A gift from Adidas when working at an event



Beijing street fashion, Vigor


We meet a man who introduces himself as “Vigor” at a high-end shopping mall near Dawang Road. He works in the film industry for Hollywood based companies.



Hat: from London; around 700 RMB

Bodywarmer: from London; around 1,000 RMB

Cardigan: from the UK; 3,000 – 4,000 RMB

Scarf: from the UK; 1,000 RMB

Pants: from the UK; 1,000 – 2,000 RMB

Shoes: from the UK; 3,000 – 4,000 RMB


Vigor tells that many of his clothes are from the UK, because that is where he often has to stay for his work.


Beijing, Fashion designer Luna


Luna is a fashion designer. She studied fashion design at the University of East London. Now she works 6 days a week, together with her assistant, in her studio at 180 Gulou street, Beijing.


Luna mainly designs evening dresses and wedding gowns. Sometimes, she also designs suits for men. Most of her customers are “upper-class”, such as actresses, business officials and fiancees who are about to marry a rich husband. She also has a lot of foreign customers, like diplomats. Luna likes to make clothes in the style of Tim Burton movies like “Alice in Wonderland” and “The Nightmare before Christmas”


Luna’s designs are quite expensive, they start from 5,000 RMB. Usually, her customers come to her studio to discuss their preferences. After talking to them, Luna will draw a few designs and then send them to the customer. When the first version of the chosen design is made, she usually needs to make small adjustments 3 or 4 times before the final piece is ready.


Luna is only interested in her own unique designs and she doesn’t care about market trends. It makes her feel freer not to follow trends. According to Luna, people in China don’t respect designers as much as western people do. Chinese buyers often demand changes without respect for the original design of the designer, However, Luna says she refuses any changes that are not in line with her own design.


Luna usually finds her inspiration in books, movies, traveling or from people she meets. Her designs are always romantic. She prefers to work with silk, because it follows the shape of the body and it feels nice on the skin.


When it comes to Chinese designers, Luna argues that most of their designs lack creativity and are merely following trends in Europe. They copy a lot. However, those copied works won’t bring them a big profit. She claims that they are just too lazy to create. Luna calls them “the takers”.


Maybe in the future Asian design elements will find a way into western designs, but at the moment Luna doesn’t pay attention to that. Her inspiration is mainly from western designs. As for oriental designs, she thinks that some Japanese designers have done a good job. People are able to feel their culture from their designs, which is a way better than Chinese designers who just simply put dragons and phoenixes on an occidental work and believe that it possesses Chinese distinctions.


Working 6 days a week, it’s not stressful. She doesn’t need to do physical work all the time. She spends most of her time thinking and designing.  Luna has been running this studio for two and a half year.  All in all, Luna feels disappointed when it comes to the opportunities for a fashion designer in China. However, it’s too hard for a Chinese designer to have a career in Europe, because most Europeans don’t have a high respect for Chinese designers and are not willing to admit their designs to the fashion scene.



Beijing street fashion, Ye Yingying


We meet Ye Yingying at the north gate of the Forbidden City. She is on a holiday in Beijing. Ms. Ye is studying at a secondary technical school in Guangzhou. She is in her second year and she wants to become a tour guide after graduation.



Hat: from Guangzhou; 56 RMB

Sunglasses: from the Forbidden City; 10 RMB

Scarf: from Guangzhou; 29 RMB

Sleeveless cardigan: from Guangzhou; around 45 RMB

Sweater: from Guangzhou; around 100 RMB

Skirt: from Guangzhou; 88 RMB

Shoes: from Guangzhou; 69 RMB

Bag: from Guangzhou; around 45 RMB


Ye Yingying tells us that all her clothes are in this price range.



Beijing street fashion, Mr. Xu GuangCheng


Mr. Xu GuangCheng is retired. He used to be a civil servant.



Mr. Xu bought the clothes he is wearing himself.

The suit brand is Kaiwang and he paid 1,500 RMB for it.

The shoes are 700 RMB.

For the hat he paid a couple of hundred RMB.

Beijing street fashion, Ms. Yao and Ms. Wu


Ms. Yao and Ms. Wu are university students from Qinghuangdao, Hebei Province, visiting Beijing for a day.



They bought their shoes together; for 30 RMB per pair at the popular and cheap clothes market near Beijing Zoo.


Ms. Wu’s T-shirt was a gift from friends. Ms. Yao’s white shirt is old.  The handbag was brought from home, the price is about 15 RMB. Their bracelets cost around 10 RMB each.

Beijing street fashion, ShiQiao ZhiJia


Ms. ShiQiao ZhiJia is Japanese. She stays in Beijing as a foreign exchange student at Peking University. Her major is Chinese.



Ms. ShiQiao ZhiJia bought the clothes she is wearing herself, except for the scarf. Her mother sent it to her as a gift.

She paid around 3,000 Yen (about 236 RMB) for the shirt,  2,000 Yen (157 RMB) for the shoes and 1,000 Yen (79 RMB) for the stocking. She forgot about the price of her pants.